About Us

Who We Are

Located in the heart of Fletcher Hills, a community in the east part of San Diego, California, we have prided ourselves on providing our customers with the utmost integrity, quality, selection, service, and education for over 30 years. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA Graduate Gemologists and an in-house full service jewelry design and manufacturing facility.

When it comes to fine jewelry, we stock it, design it, manufacture it, repair it, refinish it, appraise it, and yes, even buy it for cash. You can select an exquisite piece of unique and individual jewelry from hundreds of pieces in stock for far less than you might think.

The finest in diamonds, bridal jewelry, rings, pendants, earrings, bracelets, loose gems, or whatever else you desire. We can create that special piece just for you using your gold and gems. Or you can select from our vast inventory of loose diamonds and colored stones in any price range.

At Diamonds Ltd., we not only build beautiful jewelry, we build beautiful and lasting relationships with our customers. Many bring in their children, grandchildren, friends, and neighbors to have their jewelry needs met. We love what we do and it shows! We know that you will love what we do as well.

Thanks for letting us serve you,
The Diamonds Ltd. Family:
Bob & Peggy Zwibel, Lena, Danny, Erika and Ed.

Our Staff

Bob & Peggy Zwibel
GIA Graduate Gemologist
Office Manager, Sales Associate, and Appraiser
Sales Associate

Where We Are

Our store is located at 2812 Fletcher Parkway, El Cajon, CA 92020. You can give us a call at (619) 698-3583 or send us an email at myjeweler@diamondsltd.com if you would like to get a hold of us.

Our showroom is open from 10:00 AM to 5:30 PM Tuesday through Friday and 10:00 AM to 3:00 PM on Saturdays. We are closed on Sunday and Monday.