Welcome to Diamonds Ltd.

Diamonds Ltd. is a unique family owned jewelry store.

Located in the heart of Fletcher Hills, a community in the east part of San Diego, Calfornia, we have prided ourselves on providing our customers with the utmost integrity, quality, selection, service, and education for over 30 years. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA graduates and an in-house full service jewelry design and manufacturing facility.


Is Designing a Custom Ring the Right Choice For You?

More and more these days, couples are opting to have custom bridal jewelry made, instead of buying a piece from the case. Not sure exactly what that entails and if it’s the right choice for you? Read More »

September Birthstone


A maiden born when autumn leaves
Are rustling in September's breeze,
A Sapphire on her brow should bind;
To bring her joy and peace of mind.

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Are Diamonds Forever?
Lose Unwanted Weight!

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We're BBB Rated

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Our Inventory

At Diamonds Ltd., we have thousands of jewelry styles available to you.  Not only do we have a wide selection available in our store, including rare and unique vintage pieces, we also carry jewelry from a wide variety of wonderful designers.

Our online gallery only reflects a small portion of the products made available to us through our manufacturers and you’re not limited to what you see in our product section, so give us a call at (619) 698-3583 or send us an email at myjeweler@diamondsltd.com to let us know what you’re interested in.