Latest News

                 We're celebrating
 ONE full year at our NEW location!!!!         


Our NEW location

in the VONS shopping center where Fletcher Pkwy meets Navajo Rd

2812 Fletcher Parkway
El Cajon, CA  92020
619-698-3583 phone

Store Hours

Tuesday - Saturday

10:00am - 5:00pm

Aprils Birthstone - Diamond

April is the luckiest month of all, since diamonds are its birthstone. More and more women are dressing in these brilliant, dazzling gemstones as effortlessly as they throw on their favorite sweater. Actresses Gwyneth Paltrow and Halle Berry and super models Cindy Crawford and Stella Tennant, among others, are seen everywhere wearing their diamond solitaire necklaces.

Read More

Learn about other birthstones

Shop with Confidence.
Diamonds Ltd BBB Business Review

Diamonds Ltd. of El Cajon CA, the Best Jeweler

Located in the heart of Fletcher Hills, a community in the east part of San Diego, Calfornia,  we pride ourselves on providing our customers with the utmost integrity, quality, selection, service, and education for over 30 years now. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA graduates and an in-house full service jewelry design and manufacturing facility. Come and visit us in our NEW location!
When it comes to fine jewelry, we stock it, design it, manufacture it, repair it, refinish it, appraise it, and yes, even buy it for cash.  You can select an exquisite piece of unique and individual jewelry from hundreds of pieces in stock for far less than you might think. 
The finest in diamonds, bridal jewelry, rings, pendants, earrings, bracelets, loose gems, or whatever else you desire in fine jewelry.  We can create that special piece, just for you, using either your gold and gems, or you can select from our vast inventory of loose diamonds and colored stones in any price range.

See more 360 degree footage of Diamonds Ltd.!

Our Showroom
Our Shop

Our Gemological Laboratory


Our Beliefs...

Generations of Excellence


At Diamonds Ltd., we not only build beautiful jewelry, we build beautiful and lasting relationships with our customers.  Many bring in their children, grandchildren, friends and neighbors to have their jewelry needs met.  We love what we do, and it shows! We know that you will love what we do as well..



Thanks for letting us serve you,
The Diamonds Ltd.. Family:
Bob & Peggy Zwibel, Lena, Sandra, Danny and Ed.

The well-known Roman naturalist Pliny described opal as "made up of the glories of the most precious gems... the gentler fire of the ruby, the rich purple of the amethyst, the sea-green of the emerald, glittering together..."