Diamonds Ltd. Food or Fuel Summer!

This summer, any bridal purchase from Diamonds Ltd. will come with your choice of free gas or free groceries for a whole year! Come visit our showroom, take a look at our amazing selection, and find the perfect bridal set that you've been searching for. All qualified bridal purchases are accompanied by a year's worth of gift cards for your choice of groceries or gasoline. Give us a call at 619-698-3583 or come visit us at 2812 Fletcher Parkway!

This promotion is only valid on purchases of regularly priced bridal items and can not be combined with any offers or discounts.

Latest News

Our NEW location

in the VONS shopping center where Fletcher Pkwy meets Navajo Rd

2812 Fletcher Parkway
El Cajon, CA  92020
619-698-3583 phone

Store Hours

Tuesday - Saturday

10:00am - 5:00pm

Julys Birthstone - Ruby

Just as diamonds have become the gem of romance, ruby has been the gem of passion and the heart's desire since the dawn of time. Because of its lovely red color, ruby has been associated with the heart, the blood and the centers of passion throughout its history.

Read More

Learn about other birthstones

Shop with Confidence.
Diamonds Ltd BBB Business Review

Diamonds Ltd. of El Cajon CA, the Best Jeweler

Located in the heart of Fletcher Hills, a community in the east part of San Diego, Calfornia,  we pride ourselves on providing our customers with the utmost integrity, quality, selection, service, and education for over 30 years now. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA graduates and an in-house full service jewelry design and manufacturing facility. Come and visit us in our NEW location!
When it comes to fine jewelry, we stock it, design it, manufacture it, repair it, refinish it, appraise it, and yes, even buy it for cash.  You can select an exquisite piece of unique and individual jewelry from hundreds of pieces in stock for far less than you might think. 
The finest in diamonds, bridal jewelry, rings, pendants, earrings, bracelets, loose gems, or whatever else you desire in fine jewelry.  We can create that special piece, just for you, using either your gold and gems, or you can select from our vast inventory of loose diamonds and colored stones in any price range.


Our Beliefs...

Generations of Excellence


At Diamonds Ltd., we not only build beautiful jewelry, we build beautiful and lasting relationships with our customers.  Many bring in their children, grandchildren, friends and neighbors to have their jewelry needs met.  We love what we do, and it shows! We know that you will love what we do as well..



Thanks for letting us serve you,
The Diamonds Ltd.. Family:
Bob & Peggy Zwibel, Lena, Sandra, Danny and Ed.

"WHOM GOD HAS JOINED TOGETHER LET NO MAN PUT ASUNDER." Martin Luther married Catherine Bora in 1525 with just such an inscribed gimmel ring.